Last updated: July 2026

Welcome to Bili Cards.

This Privacy Policy explains how Alexandra Motte EI, a sole proprietorship registered in France under SIRET number 909 501 058 00020, located at 30 B Avenue des Centurions, 34170 Castelnau-le-Lez, France (“Bili Cards”, “we”, “us” or “our”), collects, uses, stores, shares and protects personal data when you use our website, progressive web app, digital products, vocabulary cards, audio content, features and related services (together, the “Service”).

Bili Cards is available at www.bilicards.com.

If you have any questions about this Privacy Policy or your personal data, you can contact us at:

Alexandra Motte EI
SIRET: 909 501 058 00020
30 B Avenue des Centurions
34170 Castelnau-le-Lez
France
Email: hello@bilicards.com
Website: www.bilicards.com

1. Who This Privacy Policy Applies To

This Privacy Policy applies to visitors, customers, account holders and users of Bili Cards.

Bili Cards is designed for parents and caregivers. It is not intended for direct use by children. Children should not create an account, submit personal information, make purchases, or use the Service independently.

2. Data Controller

For users located in the European Union, the European Economic Area, the United Kingdom, or other regions with similar data protection laws, Alexandra Motte EI is the data controller responsible for the personal data processed through the Service.

3. Personal Data We Collect

We may collect the following categories of personal data.

3.1 Account and Contact Information

When you create an account, purchase the Service, contact us, or subscribe to updates, we may collect:

• email address;
• name, if provided;
• login information or account identifiers;
• communication history with us;
• customer support messages.

3.2 Purchase and Billing Information

When you purchase Bili Cards, payment is processed by third-party payment providers, such as Stripe.

We may receive and store limited payment-related information, such as:

• purchase confirmation;
• payment status;
• transaction ID;
• billing country;
• amount paid;
• currency;
• date of purchase;
• refund status, where applicable.

We do not store your full payment card number.

3.3 Onboarding and Personalization Information

To personalize your experience, we may ask you questions about your household and learning context, such as:

• the child’s age range or approximate age in months;
• whether the child uses a pacifier, comfort toy, bottle or other daily objects;
• whether the household has a cat, dog or other relevant pet;
• whether the child has siblings;
• whether the family environment includes one or more caregivers;
• language preferences;
• relevant learning preferences.

We use this information to personalize the cards, vocabulary, examples and learning journey.

Please do not submit sensitive personal information, medical information, precise information about a child, or unnecessary personal information about a child.

3.4 Technical and Usage Data

When you use the Service, we may automatically collect certain technical or usage data, such as:

• IP address;
• browser type and version;
• device type;
• operating system;
• approximate location based on IP address;
• pages viewed;
• login activity;
• cards accessed;
• interactions with the Service;
• error logs;
• security logs;
• date and time of access.

This data helps us operate, secure, improve and troubleshoot the Service.

3.5 Cookies and Similar Technologies

We may use cookies, pixels, local storage or similar technologies to:

• make the website and app function properly;
• keep you logged in;
• remember preferences;
• measure audience and website performance;
• improve the Service;
• support marketing or advertising, where used and where permitted by law.

Some cookies are necessary for the Service to work. Other cookies, such as analytics, advertising or tracking cookies, may require your consent depending on your location.

You can manage cookie preferences through our cookie banner, browser settings, or any cookie management tools made available on the website.

4. How We Use Personal Data

We use personal data for the following purposes:

• to create and manage user accounts;
• to provide access to the Service;
• to personalize the daily vocabulary cards and learning experience;
• to process purchases, payments, refunds and customer support requests;
• to send transactional emails related to your account, purchase, access, security or support;
• to respond to your messages and requests;
• to maintain, secure and troubleshoot the Service;
• to detect fraud, misuse, abuse or unauthorized access;
• to improve our website, app, content and user experience;
• to send marketing emails if you have subscribed or consented where required;
• to comply with legal, tax, accounting and regulatory obligations;
• to establish, exercise or defend legal claims.

5. Legal Bases for Processing

If you are located in the European Union, European Economic Area, United Kingdom or another region requiring a legal basis for processing, we rely on the following legal bases:

5.1 Performance of a Contract

We process personal data when necessary to provide the Service you purchased or requested, including account creation, access management, personalization, payment confirmation and customer support.

5.2 Legal Obligations

We process certain data when necessary to comply with legal, accounting, tax, consumer protection or regulatory obligations.

5.3 Legitimate Interests

We may process personal data where necessary for our legitimate interests, such as:

• securing the Service;
• preventing fraud or misuse;
• improving the Service;
• understanding basic usage patterns;
• managing customer relationships;
• defending legal claims.

We only rely on legitimate interests where we consider that your rights and interests do not override our interests.

5.4 Consent

We rely on consent where required, for example for:

• certain cookies and tracking technologies;
• marketing emails, where consent is required;
• optional communications or features that require consent.

You may withdraw your consent at any time where processing is based on consent.

6. Children’s Privacy

Bili Cards is intended for parents and caregivers, not for direct use by children.

Children should not create an account, submit personal data, make purchases, or use the Service independently.

We do not knowingly collect personal information directly from children. We ask parents and caregivers not to provide unnecessary personal information about a child.

The personalization questions are designed to use general household and learning-context information rather than directly identifying information about a child.

If you believe that a child has provided us with personal data directly, or that we have collected personal data from a child in error, please contact us at hello@bilicards.com. We will review the request and delete the information where appropriate.

7. Marketing Communications

If you subscribe to our emails or give consent where required, we may send you educational tips, product updates, launch information, offers or other marketing communications.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at hello@bilicards.com.

Even if you unsubscribe from marketing emails, we may still send transactional emails related to your account, purchases, access, security, legal notices or customer support.

8. Sharing Personal Data

We do not sell your personal data.

We may share personal data with trusted third-party service providers who help us operate the Service, such as:

• payment processors, such as Stripe;
• website hosting providers;
• email delivery providers;
• analytics providers;
• customer support tools;
• security and anti-fraud providers;
• WordPress, plugin, database or technical service providers;
• professional advisers, such as accountants, lawyers or tax advisers, where necessary.

These providers may process personal data only as necessary to provide their services to us and subject to applicable legal requirements.

We may also share data if required by law, court order, government request, tax authority request, legal process, or to protect our rights, users, safety or property.

9. International Data Transfers

We are based in France, but some of our service providers may process personal data outside your country of residence, including outside the European Union or European Economic Area.

Where required by applicable law, we take steps to ensure that international transfers are protected by appropriate safeguards, such as adequacy decisions, Standard Contractual Clauses, contractual protections, or other lawful transfer mechanisms.

10. Data Retention

We keep personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

In general:

• account data is kept while your account remains active;
• purchase, billing, tax and accounting records may be kept for the period required by applicable law;
• customer support messages may be kept for a reasonable period to manage support history and disputes;
• marketing data is kept until you unsubscribe or request deletion, subject to legal retention needs;
• technical logs are kept for a limited period unless needed for security, fraud prevention or legal reasons;
• cookie data is retained according to the cookie duration indicated in our cookie tools or Cookie Policy.

When personal data is no longer needed, we delete it, anonymize it, or securely restrict access to it.

11. Your Rights

Depending on your location and applicable law, you may have rights over your personal data, including the right to:

• access your personal data;
• correct inaccurate or incomplete data;
• request deletion of your data;
• request restriction of processing;
• object to certain processing;
• withdraw consent where processing is based on consent;
• request data portability;
• lodge a complaint with a data protection authority.

To exercise your rights, contact us at hello@bilicards.com.

We may need to verify your identity before responding to certain requests.

If you are located in the European Union or France, you also have the right to lodge a complaint with the CNIL or another competent supervisory authority.

12. California and Other U.S. Privacy Rights

If you are located in California or another U.S. state with privacy laws that apply to your personal data, you may have additional rights depending on the law and whether Bili Cards meets the applicable legal thresholds.

We do not sell personal data.

If applicable law gives you the right to access, delete, correct, or opt out of certain uses of personal data, you may contact us at hello@bilicards.com.

13. Canadian Privacy Rights

If you are located in Canada, you may have rights under applicable Canadian privacy laws, including the right to access and request correction of your personal information.

To make a privacy request, contact us at hello@bilicards.com.

14. Security

We use reasonable technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration or disclosure.

However, no website, app, database, payment system or internet transmission is completely secure. We cannot guarantee absolute security.

You are responsible for keeping your login details confidential and for using a secure device and internet connection.

15. Third-Party Links

The Service may contain links to third-party websites, services or platforms.

We are not responsible for the privacy practices, content, security or policies of third-party websites or services. We encourage you to read their privacy policies before providing personal data to them.

16. Cookies and Cookie Policy

We may provide a separate Cookie Policy explaining the cookies and similar technologies used on the website.

Where required by law, we will ask for your consent before placing non-essential cookies or similar tracking technologies on your device.

You can manage or withdraw cookie consent through our cookie banner or cookie settings where available.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make material changes, we will take reasonable steps to notify users, such as by email or by displaying a notice on the website or app.

The updated Privacy Policy will apply from the date it is posted or from the date stated in the notice.

18. Contact

If you have any questions about this Privacy Policy or how we handle personal data, you can contact us at:

Alexandra Motte EI
SIRET: 909 501 058 00020
30 B Avenue des Centurions
34170 Castelnau-le-Lez
France
Email: hello@bilicards.com
Website: www.bilicards.com